Levis 501 Big E: 1960s Jeans

Big “E,” Big Bucks: How These Vintage Levi’s 501 Jeans Sold for $2,040

Vintage denim isn’t just a trend—it’s a thriving collector’s market. And one tiny letter helped a pair of Levi’s jeans fetch over $2,000 in one of our recent sales.

The Power of the “Big E”

A pair of 1960s Levi’s 501 jeans sold for $2,040 through Alaska Premier Auctions, and the key detail that drove up the value? The legendary capital “E” on the red Levi’s tab.

Prior to 1971, Levi’s used a capital “E” on their red tabs. After that year, they switched to the lowercase “e” that’s now standard. Dating vintage Levi's jeans often relies on details like the tab, helping collectors determine the exact date of production. As a company with a long legacy in denim manufacturing, Levi's history and branding play a crucial role in the collectible value of their jeans. To vintage collectors and denim connoisseurs, this seemingly small typographic difference makes a huge impact on value.

These jeans weren’t distressed relics from a gold mine or salvaged from a barn—they were in excellent condition with a clean, dark wash, original tags, and 100% cotton construction. Most importantly, they showcased that coveted Big E branding, and were produced during a significant era for the company.

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Why It Mattered

This pair captured the attention of vintage clothing collectors and fashion resellers alike, proving that mid-century Levi’s—especially those with rare tag details—remain highly sought-after in the global denim market. In the opinion of many experts and collectors, these jeans represent exceptional value and desirability due to their rarity and historical significance.

If you’re new to the Levi’s label game, tab typography is a major tell of authenticity and age.

The article includes insights on our auction and a helpful overview of how details like stitching, tabs, the type of denim or construction used, and fabric content affect pricing in the vintage fashion space. Size is also a key factor, as certain sizes are more rare and can significantly impact both value and authenticity.

Denim Characteristics: Fabric Quality and Construction Details

When it comes to the highest quality denim, few pairs can rival the legendary 1960s Levi’s 501 Big E jeans. These jeans are a masterclass in craftsmanship, starting with their dense, durable cotton fabric that has stood strong through years of wear. Even after decades, the denim’s tight weave resists excessive fading and tearing, while still developing that coveted patina and soft, lived-in feel that only authentic vintage jeans can offer.

One of the standout features is the use of copper rivets at the pockets—an iconic detail that not only reinforces stress points but also adds a touch of classic style. The button fly, another hallmark of the brand, speaks to Levi’s commitment to both function and fashion. The Big E 501s are also constructed with selvedge denim, a method prized by collectors for its clean, finished edges and superior durability. This selvedge construction, combined with the 100% cotton composition, ensures a comfortable fit that breathes and moves with you, whether you’re wearing them on the job or out on the town.

Over time, these jeans develop a unique story, visible in the faded color around the hip and thigh areas and the subtle wear patterns that make each pair one-of-a-kind. The back patch—sometimes worn or even torn—serves as a badge of authenticity, a nod to the brand’s rich history and attention to detail. Single-stitch pocket construction and the classic five-pocket design further anchor these jeans in mid-century style, making them instantly recognizable to denim aficionados.

Collectors in Canada, Japan, and across the globe agree: finding a pair of Big E 501s in excellent condition is no easy feat. Their rarity, combined with their timeless style and the story told by every faded crease and worn patch, drives their price ever higher in the vintage market. For those lucky enough to own or buy a pair, these jeans aren’t just clothing—they’re a piece of history, a testament to the way Levi’s has helped shape the world of denim, one stitch at a time.

The Denim Market Is Booming

From denim dealers to casual collectors, vintage Levi’s are hotter than ever. Much of the vintage denim market activity now happens online, with collectors and sellers connecting through digital platforms.

And with pieces like this selling for thousands, it’s clear that small details—like the Big E tab, and the way these jeans were produced using traditional methods—can mean big money.

Exposure to water over the years can also influence the patina and coloration of vintage denim, making each pair unique.

Have Vintage Jeans or Clothing to Sell?

Think you’ve got a pair of old Levi’s in the closet or a collection of vintage clothing from a family estate? You might be holding on to something highly valuable. There’s a real thrill in finding rare vintage jeans, and some of the most valuable pieces are found in unexpected places.

At Alaska Premier Auctions & Appraisals, our specialists can help you authenticate, market, and sell your vintage items to the right buyers. Our auction house is a place where collectors can discover unique things, and knowing what things to look for—such as inseam and rise measurements—can help sellers maximize value. We’re proud to connect collectors with timeless pieces like this one—and help sellers get top dollar.

Interested in consigning vintage clothing or collectibles? Reach out to us today.